Creative Industries

For our client the NZ Police we created a campaign called 'Design For The Future.' It was based on a peer to peer influenced campaign that would target 8-10 year olds. There is increasingly serious rise in car thefts within the 10-16 year old age bracket and we wanted to be able to target them before any situation may arise. This is a 'basic prototype' of a series of animations showing that peers think your not cool and are a 'egghead' for stealing cars and similar negatively influencing activities.


Propellant is about motivating and inspiring viewers to go out and seek activities that will positively influence their wellbeing. I have portrayed this in three different contexts to reach a broad spectrum of viewers interests; enticing, propelling, creating desire. It focuses on 5 aspects that together create a sense of wellbeing. Propellant encourages millennials to connect, take notice, be active, share their time and learn to appreciate. 


This project can be found on here along with others