Creative Industries

For our client the NZ Police we created a campaign called 'Design For The Future.' It was based on a peer to peer influenced campaign that would target 8-10 year olds. There is increasingly serious rise in car thefts within the 10-16 year old age bracket and we wanted to be able to target them before any situation may arise. This is a 'basic prototype' of a series of animations showing that peers think your not cool and are a 'egghead' for stealing cars and similar negatively influencing activities.